On the previous posts, We have already discuss about two topics: What is Marketing? and Marketing Management Philosophies. Now I am gonna drive you on the topic: Differences between Sales and Market Orientation. That differences are very substantial. At least that are two orientation that we can make comparison or to be compared in terms of five characteristics: That five characteristics are shown below:
Five characteristics:
Five characteristics:
- The organization's focus
- The firm's business
- Those to Whom the Product Is Directed
- The Firm's Primary Goal
- Tools used to achieve those goals
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