Friday, June 29, 2012

Marketing Management Philosophies


Marketing management philosophies is strongly related to the Lamb, Hair, McDaniel said, about the first facets about marketing, it is a philosophy, an attitude, a perspective, or a management orientation that stresses customer satisfaction. Lamb, Hair, McDaniel said at least there were four competing philosophies strongly influence an organization's marketing processes. These philosophies are commonly referred to as production, sales, market, and societal marketing orientation. 
Okay now let discuss it one by one, the topics about the Marketing management philosophies. I am gonna simply write it down and conclude it from the various reference I've got, as shown below:
The marketing management philosophies are:
  1. Production Orientation
  2. Sales Orientation
  3. Market Orientation
  4. Social Marketing Orientation

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